Managing Projects and Products involving Converging Technologies

This blog will attempt to compile some project management and product management resources for practitioners working in the field of technology and communications convergence; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related digital media issues.

Wednesday, January 7, 2009

IBM releases Rational Requirements Composer

IBM have released Rational Requirements Composer, a Jazz-based requirements definition tool set; intended to complement the Rational RequisitePro requirements manager.

Using the Jazz collaboration platform will allow all stakeholders to get a clearer view of the initial requirements formulation process right from the outset of the project; and utilize the chatting/tagging capabilities to speed up the process.

Monday, December 8, 2008

Converged Thinking for the CyberConsumer

Article from The FT press summarizing the main takeaways from the book Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Basiaclly - it's the 5 "C"s

  • Customerization—Convergence of customized and standardized offerings and messages

  • Community—Convergence of virtual and physical communities

  • Channels—Seamless convergence of call, click, and visit

  • Competitive value—Convergence of new and traditional competitive value equations and pricing models

  • Choice tools—Convergence of new search engines and decision tools for consumers and company-provided advice

Technical Product Marketing Resources

Some useful resources for Technical product Marketing exist out there - the IT Services Marketing Association (ITSMA) is a paid membership organization (if you want to access all the really good stuff), but also have some free downloads and an insightful Blog on Technology sales and Marketing Strategy maintained by one Chris Koch.

Saturday, December 6, 2008

Outsourcing convergence projects

Tools & Processes

I haven't yet found any tools specifically designed for managing converged-technology projects and products, (hmmm.. maybe there's a market there); but there are a lot of generic project management tools out there.

The International Council on Systems Engineering (INCOSE) maintains a comprehensive list of Requirements Management tools here.

Keeping track of the standards

Trying to keep track of all the standards can be the single biggest headache when trying to manage a project involving converging technologies. What works where, when, and for what devices and channels - and for how long ?
Which standards are becoming obsolete, and which ones are likely to replace them ?

Approaches to product marketing for products in the converging space

There are several approaches that may be beneficial when attempting to market a converged product to market spaces that may not have yet "converged" themselves:-

1. If you are selling B2B, seek out the more specialized tradeshows and conferences, rather than the big ones where you may get lost in the crowds. If you are selling equipment targeted at TV and broadcast, attend TelcoTV rather than Interop. Alternativelty, the Interop shows themselves are now fragmented across several different geographic markets, so it may be worthwhile to attend just the ones where you need more presence in that geographic area.