Managing Projects and Products involving Converging Technologies

This blog will attempt to compile some project management and product management resources for practitioners working in the field of technology and communications convergence; touching on areas such as standards, formats, methods and tools, platforms, architectures and distribution channels; and discusses some of the tactical and strategic issues that may arise.
Please also visit the accompanying blog exploring related digital media issues.


Monday, December 8, 2008

Converged Thinking for the CyberConsumer

Article from The FT press summarizing the main takeaways from the book Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Basiaclly - it's the 5 "C"s

  • Customerization—Convergence of customized and standardized offerings and messages

  • Community—Convergence of virtual and physical communities

  • Channels—Seamless convergence of call, click, and visit

  • Competitive value—Convergence of new and traditional competitive value equations and pricing models

  • Choice tools—Convergence of new search engines and decision tools for consumers and company-provided advice

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