Approaches to product marketing for products in the converging space

There are several approaches that may be beneficial when attempting to market a converged product to market spaces that may not have yet "converged" themselves:-

1. If you are selling B2B, seek out the more specialized tradeshows and conferences, rather than the big ones where you may get lost in the crowds. If you are selling equipment targeted at TV and broadcast, attend TelcoTV rather than Interop. Alternativelty, the Interop shows themselves are now fragmented across several different geographic markets, so it may be worthwhile to attend just the ones where you need more presence in that geographic area.